Google is testing Text Anchor Ads, sponsored text links shown within or alongside AI Mode answers. Learn how the format differs from traditional Search, whether advertisers need new campaigns, and why it is worth reviewing ad copy and landing pages now.
A detailed fall 2026 affiliate conference calendar for media buying teams: dates, GEOs, networking formats, and practical trip-planning tips. Learn how to schedule meetings and manage team expenses with Pay2.House cards.
Explore the leading affiliate conferences of fall 2026 for media buying teams. Compare dates, GEOs, event formats, and selection criteria, and learn how to plan meetings, manage travel expenses, and control team budgets with Pay2.House cards.
In 2026, ChatGPT Ads is evolving from a hypothesis into a working ad channel. Launch tools, conversion tracking, and early performance cases are now live. This article covers how AI traffic differs from Meta and Google, which verticals fit best for testing, and how media buyers can adapt their stacks to a new type of intent.
Starting August 17, Google Ads is updating Smart Bidding for campaigns with limited budgets. Learn how the changes may affect Target CPA, Target ROAS, conversion costs, and the profitability of traffic arbitrage campaigns.
June 2026: massive Business Manager bans hit even warmed accounts. We break down why this happens, how to react, and what steps media buyers must implement right now.
TikTok Ads continues to grow rapidly and offers new opportunities for media buyers. In this article, we break down profitable GEOs, verticals, key metrics, and explain why scaling often fails due to payment issues and how to solve it.
OpenAI is preparing to launch advertising in ChatGPT. We explain how this new AI-driven channel may impact digital marketing and affiliate teams — and what advertisers should prepare now to run and scale campaigns successfully with Pay2.House.
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